How Bold Moves by Museums Could Shape the Future of Culture and Digital Art
By: Rolling Stone
In September of 2022, the MoMA had announced that it would be selling close to $70 million in artwork from William Paley, the late former CBS CEO, to invest in the expansion of their digital reach. In his collection includes famous artwork from Picasso, Rodin and Renior. During the pandemic, many art museums were not generating enough revenue and luckily, that’s when the start of digital art has emerged to the public. Now, more than ever, museums are seeing that digital art has a place in the art world as it reaches new audiences and generates more revenue. In early 2021, Rolling Stone says, “92% of art museums had begun offering some form of digital programming to cater to a global public in lockdown.” Through the rise in social media, global communication, cultural technologies, and new forms of digital art, the idea has skyrocketed, and we do not see its prevalence going anywhere anytime soon. As the return to in person life has begun, a survey found by the Network of European Museum Organizations concluded that “for nearly 50% of museums surveyed, online visits have remained at the same level or increased overall since reopening.” Rolling Stone suggests that for museums to open gaps, diversify their collections and shine a light on artists from non-traditional backgrounds, they should sell off over-represented and unnecessary pieces (often led by works from white European men). Museums should be able to reach a new audience through embracing and exploring new technologies like virtual reality and augmented reality, like works from Laurie Anderson or Nancy Baker. Digital art is becoming the reason why many young people, especially Gen Z, have found an interest in art and coming to museums so to keep revenue flowing, digital art may be its best option.
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